Two young Berlin entrepreneurs have an ingeniously simple idea for helping the clothing industry break through on the Internet. Their UPcload service measures people with a webcam more accurately than any person could. It could revolutionize shopping for clothes online -- if the fashion industry cooperates.

Moses and Schulze, both economics graduates, will soon launch their Internet service UPcload. It is a website that uses a webcam to measure people to within a centimeter, and then shares the information with online clothing shops. If all goes well, the two young entrepreneurs could help the fashion industry achieve a breakthrough on the Internet.

With the study they are conducting, the UPcload founders hope to gain evidence that they can use to convince fashion companies of the value of their product. They explain that they want to prove, with the help of 500 guinea pigs, that people don't know their own body measurements. For Moses and Schulze, that lack of knowledge is one of the principal reasons why people don't buy many clothes online.


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